8
Aug

Sponsored Video: Releasing the Tiger Within Us #Uncage #YouKnowYoureSingaporeanWhen

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I am sure there are some people who are stuck in careers they do not like that much. Since they are not happy, they are more prone to stress. They stay in their jobs because it pays well or it is the only thing that they know how to do. In their hearts they want to break free and take the path that they really desire. Come to think of it, there are career professionals who after years of working in their fields suddenly change careers even if the pay is lesser. That is because it is more satisfying to do something that you really want. Forging your own path and living life on your own terms.

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Tiger Beer presents its new campaign #uncage – unleash your pride. This campaign inspires people to take on their dreams and break free from the chains of conformity. “Uncage” encourages you to think on your own, follow your heart, and be more open minded. In line with this concept and in celebration of Singapore National Day, Tiger Beer has collaborated with Tree Potatoes, a Youtube comedy channel run by Aaron Khoo, Elliot Tan, and Janice Chiang. It is such a hit that it is now one of the top three Youtube channels in Singapore. For these three, being uncaged means going after what you want in life and stepping out of your comfort zone.

This light and funny video is a testimony of how proud Singaporeans are of their culture and country. It was done out of their desire to unleash local pride and exhibits the qualities of Singaporeans going about with their daily lives such as walking fast because of the busy way of life, eating in the Hawker Centre, complaining about the weather but getting defensive when foreigners complain about Singapore, calling people by their rank even outside the office, and recognizing the horn of the newspaper boy.

Being one of the leading contemporary beer brands in the world, Tiger Beer has a commitment to tell people to Uncage the Tiger within themselves and break free. Tiger Beer is enjoyed in over 75 countries in Europe, Latin America, Middle East, Australia, USA, and Asia. Do your part in motivating and inspiring people by watching and sharing the video on Twitter and Facebook using #uncage and by sharing what you think of the video and in the process unleashing your pride about Singapore. To know more about this campaign, like the Tiger Beer Facebook page.

Sponsored by: Tiger Beer